HOW I DO IT
The key to becoming a leader in todays market is exceeding expectations and forming a bold and confident brand identity. It never happens by accident, everything is ‘designed’. I help my clients overcome the fear of being different or the fear of change and to embrace what makes them stronger and more unique.
Making People Care
Creativity is the common ground that we all get inspired by. Like all forms of creativity, Graphic design should provoke a reaction and leave a lasting impression on the audience. As a freelance graphic designer, I focus on crafting intelligent and meaningful graphic design solutions that bring businesses and their consumers together.
Designing for Success
There are no shortcuts to great graphic design. Whether it’s a logo design, business card or website design – a mediocre brand identity drives away potential business. Good design from a professional freelance graphic designer pays for itself. The only expensive graphic design is ‘bad’ graphic design.
Solving Problems Creatively
The route to a great graphic design concept isn’t easy. It involves working out how to overcome obstacles, rather than how to avoid them. Tackling a problem from a fresh perspectives leads to more interesting graphic design solutions.
This is where I get to know who you and your audience are and discover how to set ‘you’ apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.
With the positioning and strategy defined, I move onto exploring a range of bold and creative concepts. The focus is on finding relevant, meaningful and creative ways to communicate what you want to say.
With the preferred concept chosen, I begin to develop the finer details of the design and apply it across all deliverables. Finally I deliver artwork that is ready for commercial use.
I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge it’s success.